Full course description
Course Description:
The Farm Direct Marketing Workshop Series, led by Clemson Extension Agent Will Culler, offers practical guidance for farmers seeking to enhance their direct-to-consumer sales. This comprehensive series covers essential topics such as marketing strategies, customer engagement, pricing, and the effective use of digital platforms to grow farm businesses. In addition, Dr. Culler addresses important legal considerations related to labeling, liability, and regulatory compliance, ensuring participants are well-informed and protected. Designed for beginning and experienced producers, the workshops provide valuable tools to help farmers connect with local markets and increase profitability.
Learning Objectives:
By the end of this course, you will be able to:
- Increase profitability
- Develop effective marketing strategies
- Optimize pricing strategies
- Understand legal responsibilities
Course Topics:
- Introduction to Direct Marketing Strategy
- Branding, Product Presentation and Pricing for Direct Market Success
- Customer Relations and Legal Considerations in Farm Direct Marketing
- Moving Online, Evaluating, Improving and Securing Your Marketing Efforts
- Financial Management, Budgeting, and Long-Term Sustainability
Course Requirements:
Watch all course lecture videos and read through every course page to receive your course certificate.
Technical Requirements:
To participate fully in this course, you will need:
- An active email address for the individual participating in the course.
- A desktop computer or laptop (recommended): Canvas is available on mobile devices, but some content may appear differently.
- Access to a high-speed internet connection.
- A web browser compatible with Canvas: Chrome and Firefox are recommended.
- Headphones or speakers (closed captioning also available).
- Computer skills including Internet browsing, using email, typing, downloading files, and basic troubleshooting.
Need Help?
- If you need help accessing or registering for a course, please get in touch with Clemson Online at onlineplus@clemson.edu.
- Our support email is monitored Monday-Friday from 8:00-4:30. If you contact us in the evening or on the weekend, we will help you during the next business day.
- Please do not contact CCIT regarding CPE courses. Please reach out to Clemson Online so that we can assist you.
- Using Bulk Purchase? Please inform those you purchase seats for. They will receive an email invitation immediately upon enrollment. For more help, read about bulk enrollments in Catalog.